SHERWOOD TRANSFORMATION ADVISORY
Consulting ∗ Coaching
Transformation Built from Experience
Strategic Advisory · Executive Coaching · Hospitality Transformation
Established since 1997, having spent decades as Transformation Management Consultant - Coach, our experience spans leadership transformation, organisation culture change, restructuring and transformation of distressed properties and businesses.
Across all these varied industries, I've seen the same challenge play out: sustaining a consistent journey, whether for Leadership or for the Organisation. There is no finish line — only the constant work of doing better, and becoming the best at what you do.
Restructuring for efficiency, or breakthrough coaching for people and leadership.
Consulting — pragmatic advisory. Coaching — resources matched to the right framework.
The 4-Layer Transformation Process, Blue Ocean Strategy, structured sessions, models and templates.
Better leaders. Visionary executives. An agile, sustainable organisation.
"Our value proposition is the application of this Transformation Intervention that anchors the process of Transformation."
As Transformation Partner, we work side by side with leaders, owners and their teams — on leadership, culture, and operational challenges.
Over the years, our work has taken us across Malaysia (including East Malaysia), Vietnam, Indonesia and Myanmar.
We are best suited to SME industries, property developers, family generational businesses, corporates, and government agencies.
Cygal Bhd, Ace Plastics Group, Chee YC Temple Trust, Kingwood Group Sarawak, Sandakan Hotel Group, Straits Meridian, Frangipani Resort, Kueen Lai Properties, Golden Peninsula Group (Klang), PKNP – Perak
Grand Riverview (Kota Baru), LKPP Pahang, D'Coconut Resorts, Paloma Boutique Langkawi, Strawberry Park Resort, Cempaka Apartment Suites
Tiara Beach Resort (1,200 keys), CL Elite Developer (KL), Marina Point Development (Terengganu), JPS Holdings (KL), Parami Properties (Myanmar), Shwe Gone Daing Property (Myanmar), HTC Vietnam
"We invested in commercial shoplots and the idea for us to maximise the best asset return was to convert the shoplots to a boutique hotel. Our challenge was that we have no experience in the hotel business. So we appointed Sherwood Consulting to assist us in all services needed, from product concept to all needed pre-opening services. And most important for us is to lay the foundation of the operating model of the Hotel to ensure sustainability of the hotel business. Mr Lee, the Consultant in charge delivered on his promise to all his scope of work. And we are pleased to say that our Hotel business has continued to stay sustainable since opening in Jan 2012"
"Our Family BOD appointed Mr Lee from Sherwood Consulting to help us with restructuring of our Hotel efficiency. His scope of services covered both Consulting and Coaching in the following areas: Restructuring towards operations efficiency | Conduct performance coaching leadership sessions | Improve work and services culture of the Hotel | Improve sales of the Hotel. In all these areas, Mr Lee has succeeded to achieve positive results. In addition, Mr Lee contributed strategic ideas for our new wing, a deluxe 4-star, 200-room Hotel. As Consultant, Mr Lee's services have been professional, transparent and dedicated to our ambition"
"Sherwood delivered exceptional results across two major hospitality projects. For The Graph Hotel, a brand-new build, they expertly managed interior design, operational procurement, and complex stakeholder collaborations from the ground up, guiding the pre-opening phase so our owners could take over seamlessly. During the COVID-19 pandemic, they stepped in to restructure Strawberry Park Resort. Over a two-year tenure, they thoroughly optimised operational efficiencies and cost structures. Throughout both projects, Sherwood demonstrated unwavering professionalism in managing shareholder relations, aligning diverse expectations, and consistently meeting their requirements. They are an invaluable partner for any hotel owner or developer."
It starts with deep conversation as a strategic intervention to discover more. We address the challenges together by formulating direction and SMART model strategy options on two strategic focuses:
A: Business Coaching: Key focuses on supporting Leaders and Business Owners to stretch their thinking process with greater clarity and purpose as they navigate the realities of building and growing sustainable enterprises.
B: Organisation Consulting: Key focuses on enhancing the effectiveness of the entire organisation - leaders, teams and systems to strengthen Team communication, alignment and execution to achieve consistency and sustainability.
Key pillars to focus on:
1: Leadership and Team Development 2: Business Strategy Alignment 3: Realignment of strategic KRAs 4: Business model ecosystem 5: Facilitate Coaching workshops and sessions
Ideal for Entrepreneurs, SMEs, and Family Business Owners
A structured, confidential conversation to identify key issues and challenges pending Client mandate, be it Business Coaching or Organisation Consulting or Both.
Based on the decided mandate, we identify the key challenges and issues. The roadmap is a phase-by-phase strategy implementation aligned to the purpose and goal. A timeline and measurable outcome will be discussed with Client.
Based on identified issues, we implement specific resources, structures, models, tools and templates to deliver the best possible outcome.
The 6-Step BOS Roadmap: Diagnostic Audit > Demand Mapping > Transformation Mapping > Business Strategy > Leadership Alignment > Accountability
To ensure progress by Individuals and Leadership, we work closely to ensure they succeed. We use tracking and audit scorecards to measure progress. Individual and Leadership success is the organisation's success and Sherwood's KRAs success.
One on One Executive Coaching | Team and Group Leadership Coaching.
Executive Leadership Coaching focuses on supporting Leaders who must operate in an increasingly dynamic and complex work environment faced with internal and external challenges.
Leadership challenges of today are about value innovation, adaptation and acceptance. And the list of challenges would be: operational complexities, digital technology disruption, hybrid work places, virtual engagement, pragmatic strategies for KRAs, ...the list goes on.
Coaching provides a structured space for reflection, thinking, and forward action.
Boomers and even Gen X Leadership have to evolve to stay relevant.
Ideal for Family Generational Leaders, CEOs, Senior and Mid Management Executives
Deep listening, asking layers of perspective questions to discover insights. Establish what the issues are, what goals and outcome Leadership are seeking. And what it takes to make it happen.
We then formulate a strategic methodology of coaching process for Individuals and Teams based on the diagnostic conversation outcome.
This is the real enabler of Transformation as we are using various resources in terms of structures, tools, and templates in the Coaching journey.
To ensure progress by Individuals and Leadership, we monitor and track to ensure they commit to action, take ownership. There has to be some measure of success. We use tracking and audit scorecards to measure progress. Their success is the organisation's success and Sherwood's KRAs success.
Whether it's a new project, an existing or distressed business or property in need of restructuring and transformation, Sherwood has the knowledge and skills set to be your Transformation Partner for the project. (www.sherwood-hotels.com)
There are many options, strategies and methodologies that are in our resources.
In Consulting, we address issues and challenges using BOS Framework for Client to deliberate; in Coaching, we have the entire Coaching framework that we can apply to align towards purpose and goal.
In our past engagement with more than 40 projects over the years, we have managed property investment value from as small as RM10 m to as large as RM250 m, keys from 40 to 1,200.
Ideal for Hotel | Apartment Property Owners, Asset Managers, Property Developers, Family Generational Property Owners
The strategic conversation is about the asset | property. Key layers of conversation: Owner's vision, idea, the Why, the ROI expectation, funding structure, the Product Concept, Business and Operating Model, the services contract model with Sherwood ...the list goes on.
Upon contract acceptance, identifying scope of work and services, we will then formulate a strategic action roadmap in phases that will be a combination of consultation services and methodology of coaching processes based on the diagnostic conversation outcome.
This is the real enabler of Transformation as we are focused on KRAs, Purpose and Goals using various resources as in structures, models, tools and templates in the Consulting Coaching journey. This is usually a project-based services model.
Progress tracking is by way of regular communication, issues to address and decide. We use tracking and audit timeline to measure progress. The turnaround and transformation of the asset | property based on Client mandate is the measurable outcome.
Communication in discussion and meetings are more cohesive, strategic and aligned to purpose and desired outcome. Minimises gaps, tension, silos...
Individuals and Team Leadership have a stronger sense of belonging to the Company, with strong Team alignment in pursuing objectives.
Talent Development & Work Culture change for the better.
Coaching Resources output delivers Transformation Outcomes in People — a better version of themselves, a First Class Mindset.
Blue Ocean Strategy framework and resources are useful strategic applications to address internal and external challenges.
A strong, purposeful and aligned Leadership has the confidence to drive change to improve operational efficiency, marketing optimisation and forward vision planning for the company.